Company History

Surety United National Insurance Agency, Inc. dba. SUN Insurance Agency, was established in Seattle, in 1959,  by two talented Seattle entrepreneurs, Mr. Ralf Hatfield and Mr.David Valenti. Prior to starting the Seattle company, Mr. Hatfield was the sales manager of Public Employees Mutual Insurance Company, also known today as PEMCO Mutual Insurance Company, and Mr. David Valenti was an employee and PEMIC sales agent.

In the early days, SUN Insurance Agency operated inside the Price Mart retail store in North Seattle at 155th and Aurora Ave. North. Price Mart was part of the Value Mart retail store chain, and our agency operated under the name Price Mart Insurance Agency. today the Price Mart is your local Safeway store, and is across the street from the current insurance agency location.

In September of 1959, then local “in house” PEMCO insurance agent, Mr. Max S. Zoretic, acquired Mr. Ralf Hatfield’s ownership shares, to become the Managing General Partner for SUN Insurance Agency. Not soon thereafter, Mr. Dave Valenti also sold his shares in SUN Insurance Agency to Mr. Max Zoretic.

SUN Insurance Agency is a corporation licensed as an independent insurance agent, and appointed by local and national insurers to solicit applications for insurance on their behalf. Our Line of Authority is: Property, Casualty, Life, and Disability. Our CIC and WAOIC Code are: 38569.We are a Washington State domiciled corporation, and our agency office is located in Shoreline Washington, also referred to as North Seattle.

Max Zoretic retired in 2002 and sold his shares to his son and daughter-in-law. He continued to enjoy working in the agency up until 2011 when he formally retired, and a few years later passed in 2014 at the age of 84, having a full career filled with wonderful years as both an agent, agency owner, husband, father, grandfather, and a scratch golfer.

Max is greatly missed by us all, along with many of our long-standing clients and we honor his legacy with as many as four generations of clients and families that we have had the privilege of working with at SUN Insurance Agency, since 1959.

In November of 2017 Mr. Daniel F. Zoretic, Max’s son, became the President and principal shareholder in SUN Insurance Agency.

We consider helping to provide you independent, choice based solutions, to your insurance needs. It is both a blessing, and a 60 year history of community based approaches to serving your insurance needs. We look forward to serving your decision in helping find insurance solutions that work for you.


Daniel F. Zoretic | President